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Competitive Advantages and Characteristics of Digital Marketing

 Digital marketing is the process of using digital communication channels to advertise products and services, to communicate with consumers in a very timely, relevant, customized, and cost-saving manner. Digital marketing comprises many technologies and practices in Internet marketing (Internet marketing), but its scope is far broader, and it also includes many other communication channels that don’t require the Internet. So what are the basic benefits of digital marketing? What are their characteristics? Let’s have a look at the competitive advantages and characteristics of digital marketing.

Competitive Advantages and Characteristics of Digital Marketing

 1. The competitive advantage of Digital Marketing

  Digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities like product descriptions, promotions, customer opinion surveys, advertising, public relations, customer service, etc. for one-to-one communication, and truly achieve what the marketing mix pursues Comprehensive effect. These marketing activities aren’t limited by time and region. They integrate text, sound, video, web and audiovisual, display dynamically or statically, and can update information easily and quickly. In the meantime, consumers can repeatedly browse and query online. Integrating these functions is the same as creating countless dealers and business representatives.

  Digital marketers should always remember the fact that users have control. These imprecise, irrelevant, and annoying, dehumanizing ads will force users to leave the site and ignore future ads. To be humanized, you need to mark the mute, pause, stop, and close buttons on all multimedia ads. The buttons shouldn’t be too similar to the Windows buttons or other operating-system warnings to confuse. Any advertisement that interferes with the content of the web site (watermark advertisement, sudden restoration advertisement, etc.) should be only a few seconds long unless the user shows some interest in the advertisement in some interactive way.

  Oasis PR is considered to be a pioneer in the digital marketing industry. From the initial Web2.0 marketing to today’s digital integrated marketing, they use technical means and platform integration to refine and integrate for the “person” as a new trend in the development of online advertising. More and more advertisers tend to capture the subdivided target population through integration and deliver more accurate and targeted online ads. Traditionally, the real form of advertising based only on media attributes has been overwhelming, and integrated online advertising around the “personal” attribute is emerging.

  Characteristics of digital marketing

  • Integration:

It realizes the perfect integration between the front desk and to the back office. This integration is the basis for quickly responding to the personalized needs of consumers. It can be achieved from the product information to collection and after-sales service in one go, so it is also a full-range marketing channel. On the other side, enterprises can use the Internet to carrying out unified design planning and coordinated implementation of different communication and marketing activities, to avoid the negative effects caused by the inconsistency of different communication.

  • Personalized service:

Digital marketing provides personalized products according to the requirements of consumers. It has also the ability to track the sales habits and hobbies of each customer and recommend related products. Online promotion is, therefore, a low-cost and user-friendly marketing method.

  • Richer product information:

The Internet can tell us detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even answers to the common questions. Users can easily find out products, prices, brands, etc. via the Internet.

  • Larger selection space:

Digital marketing won’t be limited by shelves and inventory and provides an enormous product display and sales ballroom so that consumers provide almost unlimited choice space.

  • Lower cost advantage:

Publishing real information on the Internet has a limited cost, selling products directly to consumers, which can shorten the distribution link, and anyone can get the published information independently and can expand the scope of the sale, which can also save promotional costs, Thereby reducing costs and making products competitive in price will prove beneficial. Most customers who come to visit are highly interested in such products. The audience is accurate, which avoids many useless information transfers and can also save costs.

Digital marketing also has similarities and characteristics of multimedia, time and space, interactive, anthropomorphic, advanced, efficient, and economical. Due to the use of specific attributes of digital products, digital marketing has added many new characteristics and features based on transforming traditional marketing techniques.

  According to the above characteristics, digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities like product descriptions, promotions, customer opinion surveys, advertising, public relations, customer service, etc. for one-to-one communication to truly achieve marketing the combined effect pursued by the combination. These marketing techniques are not limited by time and region. They integrate text, sound, video, web and audiovisual, display dynamically or statically, and can update data easily and quickly. In the meantime, consumers can repeatedly browse and query online. Integrating these functionalities are equivalent to creating countless dealers and business representatives.

  Digital marketers should remember the fact that users have control. These imprecise, irrelevant, and annoying, dehumanizing ads will force users to leave the site and ignore future ads. Visit Writingviews to know about Social Media Aggregator & Its Role In Digital Marketing. Any advertisement that interferes with the content of the web site (watermark advertisement, sudden restoration advertisement, etc.) should be only a few seconds long unless the user shows interest in the advertisement in some interactive way.

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Launch Your Career In IT With These Demanded Skills

Are you a working IT professional working with the technologies or practices that are not being used a lot these days? It’s the right time to enhance your skills in some new technologies and be ready for your next opportunity. In doing so, you would want to know which skills are good for you, which are demanded these days, which will be best for your field of work, and whatnot! So, let’s discuss some of the top business and IT career fields that can help you to jumpstart or jump ahead in those fields. Before going to that here are some of the benefits that you can achieve after updating your skills.

  • Enhance your credibility
  • Cope up with the market 
  • Increase job opportunities

 Looking to start your career in the IT industry? Here are some of the most in-demand skills.

Launch Your Career In IT With These Demanded Skills

  1. Artificial Intelligence and Machine Learning

AI and machine learning have completely taken over the tech world in the last few months. There has been a 74% annual growth in the hiring of AI specialists in the past 4 years. AI and Machine Learning are extensively being used in most of the applications we use in our day-to-day lives. This field has numerous jobs across various sectors and creates new career paths. 

  1. Big Data

The Big Data analytics techniques help in improving decision-making and bring greater accuracy, this is the reason that most of the organizations are developing their advanced analytics techniques. These techniques help in analyzing huge amounts of data to gain insights. As you know, massive amounts of data are handled on a daily basis this increases the demand for highly skilled Big data professionals.    

  1. Cybersecurity (Network and Information Security)

Information security is the prime concern for organizations dealing with customers’ data and sensitive information. Cybersecurity is needed for every organization as we all know about the severe after-effects of a cyber attack. But, there is a shortage of skilled security workers around the world. This is the reason that the demand for security engineers has increased by 132% in just one year. This can be a great career opportunity for you if you are interested in starting a career in cybersecurity.

  1. Cloud Computing/AWS

Cloud computing jobs are increasing rapidly as the organizations are switching from the classical server infrastructure to cloud solutions. With the help of cloud computing professionals can work on the same applications through the Internet from different systems. This is now being used at the majority of organizations worldwide. 

Amazon Web Services is currently the biggest platform used for cloud computing. This offers features like content delivery, database storage, networking, and more. AWS certified professionals earn more than non-certified ones. It’s one of the most profitable skills that you can use to level up their tech career.

  1. Programming languages

Programming languages are being used in all the domains of IT, having these skills can open doors for various high paying jobs. Careers requiring coding skills are highly demanded and well paid than other jobs. Front-end Developer, Java Developer, Software Engineer, and Full-stack Engineer are among the jobs with growing hiring rates every year since 2015.

  1. Project Management

Project management is one of the most important and demanded skills in organizations. This helps in choosing the right projects and delivering them in the given time with the budget and other constraints. A project manager is responsible for taking all the decisions related to the project. He should be able to negotiate deadlines and milestones across teams, management, and stakeholders. Learning these skills can be a kick start to your career.

These are the most celebrated and demanded IT skills. Any of these skills can lead to a successful new tech career in 2020 and beyond. All you have to do is choose one skill that is best suited for you and you to have an interest in that. uCertify offers courses that will give you many opportunities to enhance your career prospects. Whether you’re brand-new to this industry, or you have some experience already, our courses will guide you through everything you need to know about that skill. 

To get started, check out our amazing platform where you can learn about any skill you find interesting!

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uCertify introduces AWS Certified Cloud Practitioner study guide for CLF-C01 exam

Today, Amazon Web Services (AWS) is the most popular cloud service provider, beating competitors like Azure, Microsoft, and Google in terms of market share. AWS currently fuels almost half of the world’s cloud resources. Due to its massive demand in the market, many big companies are looking forward to working with AWS certified professionals in their team. Enhance your job prospects in the cloud platform and prepare for the AWS CLF-C01 certification with the AWS Certified Cloud Practitioner Study Guide.

uCertify Introduces AWS Certified Cloud Practitioner Study Guide For CLF-C01 Exam

The course provides complete coverage of the CLF-C01 certification exam objectives and focuses on topics such as Cloud platform, understanding your AWS account and environment, securing and working with AWS resources, core compute, database, networking services, and more. Once you complete the course you will gain expertise in:

  • AWS Cloud and the basic global infrastructure
  • AWS Cloud architectural principles
  • AWS Cloud value proposition
  • Key services on the AWS platform and their common used cases
  • Basic security and compliance features of the AWS platform
  • Billing, account management, and pricing models
  • Identify sources of documentation or technical assistance
  • Basic or core characteristics of deploying and operating in the AWS Cloud

The AWS Certified Cloud Practitioner exam has been designed for professionals who have an understanding of the AWS Cloud independent of specific technical roles covered by other AWS Certifications. AWS regards the Certified Cloud Practitioner as an optional step towards achieving an Associate-level or Specialty certification. The Cloud Practitioner exam objectives include knowledge of AWS shared responsibility model, AWS Cloud security best practices, and AWS services for common use cases.

Are you eligible for the Cloud Practitioner Exam?

AWS recommends that candidates applying for the CLF-C01 exam must have at least six months of experience with the AWS Cloud in any role, that includes technical, managerial, sales, purchasing, or financial. Candidates must have a basic understanding of IT services and their uses in the AWS Cloud platform.

So, are you planning to expand your skills and demonstrate your knowledge of the leading cloud computing platform? Start your prep today with uCertify!

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Check Out Grigor Baghdasaryan’s Review On Our CEH V10 Course

Grigor Baghdasaryan is the Co-Founder and Chief Innovation Officer of Vozni. It is an innovative company that aims to make life better. They develop smart Bluetooth trackers, key organizers, key finders, as well as community search. Grigor’s field of expertise includes project management and telecommunications. He can also work with tools and technologies such as WordPress, Android, Microsoft Access, Windows Server, Moodle, and many more. 

Grigor recently reviewed our CEH V10 course and provided his valuable feedback. Please read it here:

Check Out Grigor Baghdasaryan’s Review On Our CEH V10 Course

“The uCertify CEH course is very organized and covers exam topics with its learning resources. There are quizzes added at the end of each chapter to test the knowledge gained in the chapter.

The course material is sorted based on CEH outlines and helps you to prepare for the certification in real exam conditions. The lab provides a virtual environment for users to explore and learn.”

To read the complete post, please click here

Thank you, Grigor, we are glad to have your honest and valuable feedback on our course. 

To know more about Grigor Baghdasaryan, contact via his LinkedIn profile.

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Digital Marketing and Its Strategy

With more than 4.53 billion active users on the internet, it is changing the way businesses are conducted throughout the world. With people spending more and more time on the internet, it’s becoming the most potent place for marketing.

Traditionally, marketing techniques have varied vastly. From word of mouth, to print media ads and tele-ads, marketing has evolved dramatically. But the fundamental concept of marketing has remained unchanged, “Target the right audience, with the right content at the right place”. As more and more people are becoming active on various digital channels, the marketing techniques have evolved too.

Any marketing techniques that are utilized on any digital channel with the ultimate goal of generating higher revenue are Digital Marketing. Such marketing channels include Social Media, emails, mobile applications, and Search engines. To learn about these techniques you may check out uCertify CIW: Social Media Strategist 1D0-623 Course.

Why Digital marketing?

Traditional marketing channels are dying, a sad but realistic fact! The way people are spending more and more time on digital devices, billboards and newspaper ads are losing their charm. The only place businesses can find new prospects are one or another digital platform.

Digital marketing is becoming a vital tool to build a compelling digital presence of a business. Virtually, every business, irrespective of its domain, is trying to go online in some way. With Digital Marketing, there are endless possibilities to customize the way you advertise your product or service. 

Digital Marketing strategy

Every successful campaign demands a well-defined strategy. Same goes with digital marketing. If you want to build a successful online business using Digital Marketing, you need a robust Digital Marketing Strategy in place. These strategies will help you drive more traffic to your company and will improve the conversion ratio.

The first step of any digital marketing strategy is Defining your brand. You need a clear thought about what your brand can offer that others can’t, what is your USP(unique selling point) and what section of the internet users will you cater.

The second step is analyzing your target audience. Every product or service has a specific target audience. You can’t sell a car to a person who is looking for a bike loan. So it’s vital to define your audience before advertising. 

The third step is to define your budget. Depending on the nature of your business and your goals, your budget can vary drastically. So it’s essential to set aside a fixed budget for your digital marketing campaign.

The fourth step is choosing the right strategy. Every business needs a different approach to be successful in the market. Choose your strategy after a proper analysis of the impacts of these strategies on your business. 

The fifth and final step is to launch your campaign across every suitable channel to target the maximum audience. Do not forget to keep a track on the channel that generates maximum output. Focus more and spend more on those channels. 

There numerous ways to do Digital Marketing. For e.g. Social Media campaigns can target relevant audience through organic or paid marketing. Similarly, a content marketing campaign can drive more traffic using engaging articles and blogs. 

Selection of campaigns depends on the goal of doing digital marketing. 

Some important campaigns for digital marketing are :

  1. SEO campaigns (Search engine optimization)
  2. SEM campaigns(search engine Marketing)
  3. PPC campaigns(Pay per click)
  4. Content marketing
  5. Social Media Marketing 
  6. Email Marketing

SEO (Search engine optimization) in Digital Marketing

Ever tried searching for “Bus Ticket Booking” Give it a shot. You will always see, “RedBus” will be at the top of the Search Engine Result Page (SERP). There are hundreds of websites delivering the same service, but RedBus stays at the top. Wondered why? The answer is SEO (Search Engine Optimization). The same thing goes with “Digital Seva”. When you type this keyword, the link of “Digital Seva” will appear on top.

When a user enters some words or phrases (keywords) in Google or any other search engines, that search engine looks into its server and presents the website offering the same content on the top. There are numerous ways a website needs to be optimized to make it appear on the top of any search results. Such optimization of any website is called “Search Engine Optimization”. 

SEO is a well planned and well-executed strategy to help your website appear on the top results for the relevant keyword search. 

There are three ways you can create a compelling SEO strategy. 

Technical SEO: This SEO optimizes the backend of your website. It can improve your website’s loading speed, can reduce bounce rate and give a refreshing look to your site. This will keep visitors engaged for a longer duration, improving your chances for higher sales.

On-page SEO: This SEO generally deals with the on-page content that visitors see. Optimizing your website with relevant keywords can help you rank higher on Google searches.

Off-page SEO: This SEO includes tactics like building back links, writing guest articles on other websites, and connecting with other publishers can help you improve your website’s authority. With higher authority, comes higher traffic.

Why is SEO critical?

Have you ever bothered going to the second page of search results while searching for anything online? Never! A report suggests, around 70% of people click on the top 4 links that appear on a SERP. So if your website does not appear on the first page, your website is as useless as trash! It might seem a bit too harsh, but it’s a cold fact! 

Check out the benefits of SEO

  • If you are looking to generate traffic from your website, you need to perform strategic SEO. Employing SEO experts can help you optimize your page to bring in powerful and actionable leads. 
  • Apart from generating leads, SEO improves your website’s user experience. Websites that are user friendly tend to attract more visitors, enhancing your chance to make a sale. 
  • When your website appears on the top four or five results, your brand authority grows. Such authority commands more trust in your visitors. 
  • Sites with better SEO stand a higher chance to generate more revenue than its competitors. 

Digital marketing strategy is a very vast thing. There are enormous possibilities for growth with proper Digital Marketing campaigns. Numerous experts run Digital Marketing Courses to help people learn how to utilize digital marketing to its fullest potential.