CIW

CIW: Social Media Strategist (1D0-623)

(1D0-623) / ISBN : 978-1-61691-825-5
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Skills You’ll Get

The CIW Social Media Strategist certification is the fourth credential in the CIW Web and Mobile Design series certification. This certification validates expertise in using social media in business and targets high school students, college students, and technical/trade school students. The 1D0-623 certification exam helps candidates develop the ability to create a social media campaign and analyze and present data to address organizational issues and make appropriate business decisions.
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1

Introduction to Social Media

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
2

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business
  • Lesson Summary
3

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Lesson Summary
4

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Lesson Summary
5

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
6

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
7

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
  • Lesson Summary
8

Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
9

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Lesson Summary
10

Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary

Why Do Learners Love This Course?

I Found uCertify Social Media Strategist course very useful/ This certification is really going to benefit me in real life work. All in all, recommend uCertify to people on large especially students to take your service for learning social media strategist course.

Avhatakali Mphaphuli
Safety Officer

I decided to check out the uCertify CIW Social Media Strategist online Course. I learned a lot of new things; the expansiveness and depth of Social Media on the various Platforms, the difference between SEO and SMO, Microdata, metadata, different phases in dealing with a crisis, Social Media funnel.

Hannam Everton
Hannam Everton
Secretary-General

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Here are the pre-requisite:

  • An understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development
  • CIW Internet Business Associate or equivalent knowledge
  • CIW Site Development Associate or equivalent knowledge
  • CIW Advanced HTML5 & CSS3 Specialist or equivalent knowledge
  • CIW User Interface Designer or equivalent knowledge

USD 150

Pearson VUE

The exam consists of linear, multiple choice, fill in the blank, fact-based and situational questions.

The exam contains 55 questions.

90 minutes

69.09%

Here are the retake policies:

  • A 24-hour waiting period is required between the first and second attempt exam.
  • If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.
  • 30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.
  • There is no limit on the number of attempts a candidate may make on an exam, so long as the 30 day wait period is observed.

CIW certifications do not expire.

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CIW: Social Media Strategist (1D0-623)

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